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Established in 1974, under current President and CEO, Matsumoto-san; Laile began with humble beginnings manufacturing and selling racing components for the Rallying motorsports industry in Japan. It wasn't until 1993 that Matsumoto-san decided to funnel their vast knowledge of the motorsports world to create Beatrush, a unique line of its owns that provides the weekend warrior race proven parts that are practical and useful while staying true to their core of “Reasonable Price and High Quality” products.

Until this day, all of Beatrush parts are manufactured in Yokohama Japan to provide the highest quality possible. No corners are taken when manufacturing and developing any part, as a result you can expect a high quality product that was rigorously tested, improved, and tried in the field.

Company History

1974 Established Matsumoto Auto Parts Company, under Rally & Speed Matsumoto. 1979 Product development and sales of Rallying motor sports components, including the famous Rally computer RC-8085.
1989 Laile Co. corporation was established and distribution of rally computer, RC-NONO began. 1993 Product development and distribution for general consumer began under Beatrush.
1994 Participated in FIA WRC New Zealand Rally, acquiring 8th place in class and16th place in total. 2000 Participated in All-Japan gymkhana championship.
2005 Product exportation begins. Distributors established overseas. 2009 Parts provided for Rally Teams, SUBARU TEAM ARAI [PWRC] and MRF [APRC].

Disclaimer: Beatrush USA or Beatrush North America is operated under Kensaku, Inc. (dba: KamiSpeed), the authorized North America importer of Laile (Beatrush) products. Any information provided on this website is not of Laile, but only a representation of the Beatrush brand authorized by Laile corporation in Japan.

All Beatrush products are for off-road used only. Kensaku, Inc. holds no responsibility either implied or otherwise for mechanical, electrical or other failure when using Beatrush (Laile) products. Some items listed are illegal in many states and only for racing vehicles which may never be used on a public highway. All installations are at customer's own risk.